Hey there, lovely readers!
I'm Ella, the proud founder of ELLA POP SHOP, and I'm absolutely thrilled to welcome you to my brand new blog channel. Here, we're not just about fashion; I’m about celebrating sustainability, individuality, and the timeless elegance of vintage pieces.
Let me take you on a journey through the heart and soul of Ella Pop Shop.
My story began back in 2016, a pivotal year for me as my second son started school. With a dream in my heart and a vision to share my passion for sustainable fashion, Ella Pop Shop emerged. From the cosy corners of the Woodstreet indoor market in Walthamstow to a brief stint on Francis Road in Leytonstone, every step of our journey has been an adventure.
The challenges of the pandemic in 2020 pushed me to pivot and embrace the digital world. I honed my skills in visual storytelling and styling on platforms like ASOS Marketplace and Depop before finally taking the leap to create my very own website in July 2023.
At Ella Pop Shop, I’m not just about following trends; I’m about setting them. My commitment to sustainability runs deep, as I reject the notion of fast fashion and celebrate garments that are made to last, and if you’re here reading this, then so do you. I believe that ethical choices should be accessible to all, without compromising on quality or style.
Drawing inspiration from my Parisian roots, Ella Pop Shop offers a curated selection of true vintage pieces from the glamorous eras of the 60s and 70s. From Francoise Hardy's effortless chic to the avant-garde designs of Jean Paul Gaultier, the selection of vintage finds captures the essence of timeless style while embracing the edgy vibes of modern fashion.
While Ella Pop Shop’s home is in the digital realm, you can also catch me at vintage markets and fairs across London and beyond. Keep an eye out for my upcoming in-person events on the events page, where you can experience the magic of Ella Pop Shop in person.
Here’s a quirky fact about me ⬇️
“Every so often when I receive a piece of vintage, usually a coat or a cardigan, I find a handkerchief in the pocket! This has happened a few times, so I’ve started a small collection. They’re washed and pressed, but I’ll never sell them, it’s just nice to have this quirky collection!”
- Elisabeth Lennard
But enough about me! This blog is just the beginning of an exciting journey together. In the coming weeks and months, I'll be sharing the latest fashion trends, brand news, exclusive offers, and insider secrets from the world of vintage fashion.
So, whether you're a long-time fan of Ella Pop Shop or you're just discovering me for the first time, I invite you to join me on this adventure. Let's explore the joy of vintage fashion together, one fabulous piece at a time.
Stay tuned for more exciting updates, and until next time, stay stylish!
Au Revoir,
Ella X
